CONSUMER PERCEPTION OF ENVIRONMENTAL SEAL FOR DEPLOYMENT IN GREEN FUEL STATIONS DEALERS OF NATAL-RN

Abstract

This paper presents the results of a survey administered to consumers of fuel service stations in the city of Natal- RN, and perception of environmental factors involved: the existence of a green label to the segment in that city, degree of impact environmental activity, provision of measures to society more environmentally attractive but with higher cost and design of an index to measure such results. The survey was administered to 300 popular, in 10 different stations in the city of Natal-RN, during the process of supply. We heard 80% of consumers of gasoline and 20% diesel fuel. The results point to an appropriate environmental perception index of 60% and it was a strong tendency for a linear inversely proportional to age of respondents. The disclosure of this issue is a point of improvement to foster the concept of environmentally friendly consumer, since the deviations observed with the search results.

Keywords: environmental perception, fuels and fuel stations.