Globalización y cultura

Abstract

One purpose in this text is demystify regard to globalization and culture, located within the communication. I raise the need now to redefine the roles, goals, functions of culture against the dynamics human communication. It considers the social imaginary as bridges that enable us to move through the area of considerable empathy and cultural communicative individuals. The axis rector of the paper is to confront force and effect of culture in our peripheral countries, compared with truism that has become the phenomenon of globalization, especially economic. It is argued that cultural practices persist and, of course, that communication has not been totally contaminated by the globalization of information and entertainment through the mass media.