El manejo de las emociones en las campañas presidenciales de 2000 de México y España

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Aimée Vega

Abstract

How are politicians organizing their discourse on TV? What are the most common technological and ideological resources to construct TV propaganda? Do they use emotions? How do they use media instruments to appeal to them, and in what way? The purpose of this article is to answer these questions analyzing the use of negative and positive emotions in the political advertising of the main candidates during the last presidential elections in México and Spain.

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How to Cite
Vega, A. (2015). El manejo de las emociones en las campañas presidenciales de 2000 de México y España. Revista Mexicana De Ciencias Políticas Y Sociales, 44(180). https://doi.org/10.22201/fcpys.2448492xe.2000.180.48573

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