Design, Products and Emotions: Resources to Stimulate Responsible Behavior

Abstract

The goal of this article is to present and promote reflections on the growing relevance of the discipline of product design in terms of individual and group behavior in their relationships with their environment and with others, sharing several prominent proposals on this issue. Its research is based on a review of the literature and some of the cases that have been presented in it. The first part focuses on the particular characteristics of the development of people’s attachment to products, as well as their later disenchantment. It then surveys several innovative approaches, in which the design of emotionally meaningful products becomes a preferred strategy for stimulating responsible and normal, desirable behavior from a collective or social perspective, as well as with an individual and human focus, particularly in the most recent proposals.