Don, regalo y obsequio. Lo tradicional ante lo moderno en el dar(se) a través del objeto

Abstract

Contemporary, modern and hegemonic capitalist societies, have forgotten the importance of the concept and practice of gift for the social bond. The gift that is given in the present, has become the object exchange rate value in future favors and the simplicity of the ephemeral, insignificant, indifferent to the impersonal anonymous trinket. The gift as a sign of awareness, of giving the person has been neglected in our societies, leading to the distant, ever more distant, other.