Environmental Buyer Behaviour Theory And It's Transferability To Mexico

Abstract

Aspects of an environmental buyer behaviour theory and model that was investigated in Australia are shown to be transferable to Mexican consumers. Other factors, apart from perceptions, need to be included in any determination of environmental buyer behaviour. Mexican consumers overstate environmental concern in relation to their pre-purchase consideration. Various types of risk affects consumer's behaviour, with physical risk being the most important and adverse environmental effects on other countries being the least important. Family and children affect consumption decisions, Mexican consumers are willing to pay more for environmentally safe products.