The presidential campaign 2012 in the print media of Veracruz. Analysis of the political culture

Abstract

This research report supports his theory in the analysis of the press and social representation underlying political culture. Under this hypothesis is tracked journalistic information, on the presidential campaign of 2012 alone, six daily regional coverage in the state of Veracruz. The results show a comparison of news coverage of presidential candidates by newspaper, and compared with the results of voting in the geographic region of each newspaper, represented constituencies. The findings described matches –or not– between notes and trends information published with the results of the election for president in Veracruz. The final discussion examines the sociopolitical context of the state that the PRI has governed for over 80 years, understanding that this context is the setting of the political culture in which journalists construct the events. The results describe what built the political events daily favoring the PRI candidate, Enrique Peña Nieto, and which were more equitable, which eventually is expression of electoral preferences of Veracruz, reflected in the results of these elections.