Estimated Voting Intention at the Municipal Level: MRP Model in the State of Mexico's 2023 Elections

Main Article Content

Rodrigo Castro Cornejo

Abstract

This article studies the 2023 gubernatorial campaign in State of Mexico, focusing on the importance of the local level in elections. Despite traditional electoral polls providing only state-level information, this study offers detailed estimates of voting intentions by municipality through an MRP model. Using a multilevel model with post-stratification (MRP), estimates of voting intentions were generated for each candidate in the 125 municipalities of the State of Mexico. The results show heterogeneous competition, reflecting significant changes in electoral dynamics, particularly in regions historically dominated by one political party. Additionally, the model's accuracy was evaluated compared to actual election results, demonstrating a high correlation. The relevance of allowing the disclosure of surveys in the days leading up to the election to enhance the quality of information available to voters and candidates is discussed.

Article Details

How to Cite
Pérez García, D., & Castro Cornejo, R. (2024). Estimated Voting Intention at the Municipal Level: MRP Model in the State of Mexico’s 2023 Elections. Revista Mexicana De Opinión Pública, (37). https://doi.org/10.22201/fcpys.24484911e.2024.37.88482

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Author Biographies

Daniel Pérez García

Egresado de la licenciatura en Ciencia Política y Relaciones Internacionales en el Centro de Investigación y Docencia Económica (CIDE A.C.). Investigador en materia electoral y opinión pública en la firma encuestadora Áltica Research.

Rodrigo Castro Cornejo, Universidad de Massachusetts-Lowell

Doctor en Ciencia Política por la Universidad de Notre Dame. Profesor Asistente en la Universidad de Massachusetts-Lowell y Director Asociado del Centro de Opinión Pública de la misma universodad.

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