Information, media and campaigns: how Mexican politics learn?

Abstract

This article studies the way in which the voters seek and find out political information. Preference towards a party matters and has repercussions on the costs of the political information. Of equal way, the independent voters show a behavior different when they follow political information. The pre-electoral and postelectoral stages entail an attention different from each type from voter. The intermediate elections and the presidential ones imply processes and diverse moments as far as the form at which the different voters inquire, and the form in which these votes react. This study shows the importance granted to the policy by the industrialized countries or not, by the men or the women, in family or at work.