The Candidacy of Andrés Manuel López Obrador: towards a Case Study in Electoral Politics

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Daniel Lund

Abstract

This article´s focus is the candidacy of Andrés Manuel López Obrador as a guiding thread to understand the emergence of a potent left electoral option in Mexico in the past election. He is operating with significant disadvantages in terms of resources, and so if Mexico were a well-developed formal democracy much of what López Obrador has attempted in electoral strategies and media tactics would be regarded as  innovative.

But Mexico is still very early in the process of a transition, his approaches take on the character of institutional challenges. The study is drawn from surveys, qualitative studies and interviews with participants in the process.

 

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How to Cite
Lund, D. (2013). The Candidacy of Andrés Manuel López Obrador: towards a Case Study in Electoral Politics. Revista Mexicana De Opinión Pública, (2). https://doi.org/10.22201/fcpys.24484911e.2006.2.41833

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Author Biography

Daniel Lund, MUNDOS

Doctor of Law from the University of California, specializing in communication studies, and has worked for over 30 years in market research and opinion. He has been Professor of History and Culture of the United States in the UAM Iztapalapa. Founder and director of research at the CENII and president of Mund Americas.

Currently working on several international projects: Cultura política y valores populares; Monitor Internacional del Medio Ambiente; Monitor Internacional de Responsabilidad Social Corporativa; y MUNDOS (Servicios de Opinión Nacional). mund@mundgroup.com