Persuasive Communication as an Instrument for Changing Opinions

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Published: Jul 5, 2018
DOI: https://doi.org/10.22201/fcpys.24484911e.2018.25.65182

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Susana González Reyna
Universidad Nacional Autónoma de México

Abstract

In this article we will point out some characteristics of the elements that intervene in the process of formation and change of opinions in individuals. For this, we will refer fundamentally to three concepts: communication in general, always focused from the point of view of the formation of opinions; persuasive communication, as an instrument to achieve the change of opinions in the individuals and, finally, the phenomenon of leadership as an important and transcendental factor in the process of formation and change of opinions.  

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How to Cite
González Reyna, S. (2018). Persuasive Communication as an Instrument for Changing Opinions. Revista Mexicana De Opinión Pública, (25), 185–193. https://doi.org/10.22201/fcpys.24484911e.2018.25.65182

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Author Biography

Susana González Reyna, Universidad Nacional Autónoma de México

Susana González Reyna 

PhD in sociology from the Facultad de Ciencias Pólíticas y Sociales (FCPyS) of the Universidad Nacional Autónoma de México (UNAM), where she also works as full-time professor, attached to the Centro de Estudios en Ciencias de la Comunicación. Her lines of research are the analysis of journalistic discourse, studies on journalism and the methodology of social sciences. She has published Antología de teorías del discurso, Manual de redacción e investigación documental and Periodismo de opinión y discurso, and has written for various national and international journals.

sgreyna@gmail.com

References

HENNESSY, Bernard, Public Opinion, Wadsworth Publishing Co. Inc., California,1970.

HOVLAND, Carl L., Communication and Persuasion. Psychological Studies of Opinion Change, Yale University Press, New Haven and Linden, 1964.

HOLLANDER, Edwin, Principios y métodos de psicología social, Amorrurtu Editores, Buenos Aires, 1968.

Licencia Creative Commons
Revista Mexicana de Opinión Pública por Universidad Nacional Autónoma de México se distribuye bajo una Licencia Creative Commons Atribución-NoComercial-SinDerivar 4.0 Internacional.
Basada en una obra en http://revistas.unam.mx/index.php/rmop.