Consumer assessment of hedonic, nutritional and healthy characteristics of the amaranth
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Abstract
The aim of the study is to know the extent to which consumers value the sensory, hedonic, nutritional and healthy properties of foods with high nutritional value such as amaranth. The study was based on the theory of Consumer Perceived Value (CPV). To obtain information, a questionnaire with closed questions was applied to a sample of 341 consumers. For statistical analysis, a structural equation model was used. The results obtained indicate that price and quality are the most important components in CPV regarding amaranth, while its hedonic characteristics are very closely equated with these two components. Nutrition is the characteristic that contributed least to the creation of the CPV, and in terms of its beneficial properties for health, these are unknown by most of the respondents.
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