Embodied cognitive science: A perspective for the study of visual language
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Abstract
The theoretical foundations that have traditionally been used in the study of visual language are often related to perspectives and concepts that do not hold up well in the light of recent advances in the cognitive sciences, particularly the emerging paradigm of embodied cognition. In this paper, I present a preliminary review of the essential concepts of this paradigm with suggestions for its application to the study of visual communication systems. These concepts include: cognition, embodiment, enaction, embedded cognition, extended cognition, the affective dimension, socially situated cognition, and embodied simulation. I then describe several cases in which this paradigm has been applied in my work as a facilitator of learning and as a researcher. Finally, I sketch out an agenda that will permit us to comprehend in a deeper manner the use of visual signs for the communication of our experiences taking into account that cognition emerges from the dynamic interaction of biological organisms with their environments. Additionally, in the case of human beings, these include a sociocultural dimension, in which we weave complex systems of symbolic meaning.
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